Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Auction Information - Auctions | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Making Your Auction Business Stand Out From The Crowd
When my sons were growing up they started playing hockey when they were 6 years old. Each of them, in their first year, scored more goals than the rest of their team combined. How did they do this? Have you ever seen a hockey game between two teams of 6 year olds? The puck is like a magnet to them. Where ever the puck goes they follow like a swarm of bees. The game is one mass of young kids all clustered around the puck, pushing and shoving each other. It's like a rugby scrum. The result of this is that usually the puck squirts out of the mass of bodies, slides 10 or 15 feet down the ice, and stops. A few seconds later the mass of bodies descends on it and the process starts all over again. So how did both my sons score so many goals? It wasn't hard to score in those games - if you could get the puck near the net. The goalie was just one of the kids, and he or she was just waiting their turn to join in the scrum. On the way to the rink for each game I reminded my sons to stay away from all the other players. I would tell them when everyone gets in a clump around the puck, don't go near them. Be different. Stay about 10-15 feet away from everyone else and when the puck pops out, go get it, skate to the net and shoot. Many times my son's team would win by a score like 12 to 0 and he'd scored all 12 goals. Actually, in one game the score ended up 9 to 1 and my son scored all 10 goals (at age 6 it's pretty easy to get turned around and go in the wrong direction at times). That same advice can help you become more successful in your auction business - BE DIFFERENT!! As eBay and the other auction sites grow, it becomes easier and easier to become lost in the crowd. Where there used to be 13 Elvis Presley "Blue Hawaii" 45's available at any given time, now there are 78. That hard to find Doric depression glass covered serving dish the used to appear once every 4-5 weeks now goes looking for bidders. Not that long ago there were just a few sellers offering digital cameras. Now it seems as if everyone is getting into the act. If you are going to survive and succeed on eBay you need to stand out from the rest of the auction crowd. How do you do that? 1. Be more knowledgeable than your competition If you want to stand out, seek more knowledge. Actually this applies to all areas of your life, not just your auction business. There are all kinds of great sources of information floating around - both on-line and offline. All it takes is just a little time and effort, and you can get a lot of useful information. If you sell pottery, it's not hard to become more knowledgeable about Rosemeade Pottery than 99% of the other people selling it. Let that knowledge show in your item descriptions and you will soon have a devoted following of bidders looking for your auctions. The more knowledge you acquire, the more successful you will be. 2. Look down the road Obviously, we all want and need to make money this week, this month. But, to insure your continued success, it's just as important to be continually building your business for tomorrow. Build a list and use it. At the very minimum, your About Me Page (you do have one, right?)should have a way for buyers and potential buyers to add their name to your list. I collect aspirin tins. I also sell a lot of them on eBay. Over time, I've built a list of other aspirin tin collectors. Every two months or so, I send out a newsletter with 1 or 2 articled about these little tins along with a recap of the harder to find ones that have appeared on eBay and the prices they sold for. This is just one of 11 different lists of buyers I maintain. With a little thought you can come up with a way to use your list, in an unobtrusive manner, that will benefit both you and your customers. 3. Blow your own horn Don't be shy. Look for ways to place your name in front of as many customers and potential customers as possible. You will find this is probably the most beneficial step you can take to insure your success. If you sell antique windup toys, write a monthly or bimonthly newsletter about them (you're building a list, remember?). If you offer a quality newsletter about windup toys, your name will become associated with them. If I sold used children's clothing I'd do a little research and come up with the three most effective ways to get grass stains out of clothing. Then, with every package I shipped I'd include an insert with this information on it along with my name, address, eBay user name, web site address, and a link where they could add their name to my list. If you were a young mother looking for good buys on clothing for your children would they remember me? Would you seek out my auctions in the future? There are numerous ways you can promote yourself. Write articles for collector ezines, a quality newsletter and web site with valuable information, develop a e-mail course, No matter what you sell, you should be able to come up with several different ways to put your name in front of your buyers and keep it there. 4. Follow the Golden Rule The auction process should be fun - a win/win situation for both the buyer and the seller. Unfortunately, way too many sellers look at each of their auctions as individual battles to be won. They treat every bidder as if he or she were the enemy. It may seem like there are an unlimited supply of bidders out there, but there isn't. Believe me, bidders do communicate among themselves. I communicate with several groups of bidders (some several hundred people strong) with similar interests. Be obnoxious or rude with one of these and you haven't just lost one potential customer in the future, you've lost several hundred. You can't do that too many times and remain in business. Conduct your business with class. Have fun. Enjoy the people you deal with. Your life and their will be enriched many fold. It takes time and work to build a good reputation. Putting your name in a bad light can tarnish or ruin that reputation forever. Treat every customer with honesty, respect, and friendliness. Isn't that the way you'd want to be treated? Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com. ColdItems.ComThe Auction Rebel Blog
MORE RESOURCES: Auctions - Google News American Foreclosure Hits Bottom With Tower Auction in Atlanta: Mortgages - Bloomberg
Will they or won't they? - Sydney Morning Herald
Market middle ground proving elusive - Sydney Morning Herald
Got $1.8M? This Harrison estate is up for auction - The Journal News | LoHud.com
Tucson resort avoids auction block, for now - Arizona Daily Star
Fannie Mae's Fire Sale - Barron's
Gold Coast back on the road to paradise - The Australian
Yarmouth Route 28 motels sold at auction - Wicked Local
|
|
|
|
RELATED ARTICLES
Traditional Marketing Techniques for eBay Auction Ads Ya know, I sort of giggle when I look at an ad on eBay that's just a black and white description of the item or product that's up for bid. It wasn't long ago at all that I would have done the exact same thing, but once I understood some traditional marketing techniques, not just been exposed to them; everything looked totally different. Bananas - Your Source of eBay Packing Materials! This is the most boring stage of the process and subsequently where some eBay sellers let themselves down. If the buyer receives thier purchase poorly packed and broken then they are not going to be happy and will want a refund and more importantly never buy off you again which will have negated all the hard work that you put into the previous stages of your professional auction listing. How to Win on eBay I've bought over 100 items on eBay over three years and am ready to share my knowledge of how to win at eBay and buy from reputable sellers.1. How To Write a Traffic Pulling eBay Auction Title Selling an item on eBay should be simple but it is surprising how many people make some very silly mistakes.As a buyer this is fantastic, you can pick up some absolute bargains by finding poorly listed items. From Ebay Zero To Power-Selling Hero: What It Takes Have you ever wondered what it takes to be "the best of the best"; to outcompete everyone who tries to dowhat you are doing--and to keep them guessing exactlywhat it is that makes you so much better?If you've ever owned a commercial website before, youknow who these people are: they're the ones who sell the same product as you, but make $200,000 each year doing it. They have top rankings on search engines, flocks of loyal visitors, and a mailing list with500,000 subscribers. Just The Ticket - How To Make Hundreds Per Day As A Ticket Broker On eBay! It should be simple - your favourite team/band/theatre play is just about to perform in a couple of weeks. You've waited months for this, now you're going to log on, book the tickets for yourself and your best buddy and bingo?you'll be at the event of the decade for a night to remember. So What Are YOU Going To Do About eBays Fee Increases? Unless you have been hiding under a rock, I am sure that by now you have heard that eBay is raising its fees. So what's a small merchant to do? Here are some suggestions. Sell Your Items at Cost and Make a Fortune on eBay! Like all ebay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the ebay relisting fees etc.So I took a moment and sat down and thought how I could deal with these items and still make money. A WIN-WIN Scenario On eBay For Buyer/Sellers: Tips For Hunting Want It Now Postings "Ask And You Shall Receive" Policy Works!You're one-of-a-kind baby clothes sat for the last month oneBay with no buyer. Why? Perhaps your item is sospecialized that buyers have a hard time finding you. Is Your Trash Cash? 5 Easy Places to Sell Your Stuff The old adage that says "one person's trash is another person's treasure" never goes out of date. So when you're looking for some extra spending cash and you want to make some space in your home, combine the two endeavors by selling your stuff instead of donating it or trashing it. Free Auction Templates: How to Set Your Border Color With FOAM If you have not heard of Foamtemplates.com yet, home of the "Free Online Auction Maker", now is a good time to get your feet wet. Selling Effectively on Ebay Motors Remember back when selling online was a new experience? Dealers tried everything to sell their vehicles online. Today's market has expanded to include several hot online marketplaces but there is the largest online marketplace, Ebay. Drop Shipping Increases Profits You would like to increase your income by selling other peoples` products but you just don`t have the money to stock inventory.On the other hand, perhaps you have lots of your ownproduct and would like to increase your sales, but youdon`t have a lot of money for advertising. Negating Negative Feedback on eBay Taking some pride in my one hundred percent positive feedback score on eBay, I was horrified to see a negative feedback appear against me.What had I done wrong? Had I overlooked an auction win and failed to deliver product as promised? Had I given poor, slow service? Was I rude to the auction winner?Certainly, if I had been guilty of any of these things, the negative feedback may have been deserved. How To Sell On Ebay & Keep Your Shirt Have you ever been delighted after a huge sale on Ebay. . When You Need Extra Cash Ebay Fits the Bill We all have items in our closets and stuffed in drawers that we no longer have a use for. Some of us use our free time to manufacture craft items that we give to our friends and families for gifts, and still others of us buy candles and other items in bulk to sell to family and co workers for a little extra cash. The Webs Best Online Auction Sites The best online auction links for buyers and sellers are - not surprisingly - eBay, eBay and eBay. eBay began the entire wacky world of online auctions back on the Labor Day weekend of 1995. eBay is the Greatest Opportunity YOU Have to Create a Career Online eBay's being spoken about everywhere these days. At work, school, down the pub. eBay - Getting More Bids Using An Auction Preview If you sell in small niches as I recommend and are organized enough that you know what you will be listing on eBay 1 to 2 weeks ahead of time, you should give serious thought to previewing your upcoming auctions for your customers. The result can be increased sales and higher final bids. Internet Auction Sites : Find Good Deals on Almost Anything You can find good deals on almost everything you need on internet auction sites. There is almost nothing that you can't find over the internet.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
ListToSell Domain Is For Sale - $8,500 For Enquiries eMail Us © www.BigDayOut.biz 2011
|
|
