USP on eBay

If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.

It is also just as vital to have a unique selling proposition on Ebay. I am amazed at the number of Ebay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F!

What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95.

Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition."

What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to Ebay success.

About The Author

Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.

ghayes@mammothprofits.com

Auctions - Google News

Will they or won't they? - Sydney Morning Herald

Will they or won't they? Sydney Morning Herald The clearance rate was 58 per cent for the 101 auction results reported to the Real Estate Institute of Victoria. The outcome of another 36 sales is still unknown. Many commentators are tipping the RBA will cut rates by 0.25 percentage points. and more »

Market middle ground proving elusive - Sydney Morning Herald

Sydney Morning Herald

Market middle ground proving elusive Sydney Morning Herald Real Estate Institute of Victoria spokesman Robert Larocca said the level of new stock coming onto the market for February was surprisingly high. ''We've got 10-15 per cent increases in stock levels for the first few weeks of February compared with ... and more »

Got $1.8M? This Harrison estate is up for auction - The Journal News | LoHud.com

Got $1.8M? This Harrison estate is up for auction The Journal News | LoHud.com Its owner — international real estate developer Neill Bernstein, dubbed “Cape Town's Donald Trump” — has lived there for several years but now is returning home to South Africa. Misha Haghani, founder of Paramount Realty USA, is handling the auction ... and more »

Tucson resort avoids auction block, for now - Arizona Daily Star

Tucson resort avoids auction block, for now Arizona Daily Star Starr Pass Resort Developments, the owner, took on the debt before the real estate bubble burst and the property, which opened in 2005, was only just getting its footing when business and leisure travel screeched to a near halt. and more »

Fannie Mae's Fire Sale - Barron's

Credit Union Times

Fannie Mae's Fire Sale Barron's How to buy a cut-rate rental property. Fire sale! The Federal Housing Finance Agency has approved a big residential real-estate auction at Fannie Mae to help the mortgage giant unload its inventory of 122616 foreclosed houses. For the first time, ... Tales from the Field: A Homeowner Who Fought Foreclosure and WonRisMedia.com (press release) all 58 news articles »

Concierge Auctions to Sell Premier Residences at Auction Within Exclusive ... - MarketWatch (press release)

Concierge Auctions to Sell Premier Residences at Auction Within Exclusive ... MarketWatch (press release) The auction will be conducted in cooperation with Rivers To Peaks Real Estate ~ Big Sky Real Estate. "The seller developed these idyllic vacation homes ideally situated in the heart of the most luxurious amenities these communities offer," stated ... and more »

Gold Coast back on the road to paradise - The Australian

Gold Coast back on the road to paradise The Australian It was - as she told her children - excellent shopping when the biggest single auction of real estate nationally was held on the Gold Coast last weekend. And the buyers, many of whom had flown in from interstate, were out in force picking up properties ... and more »

Yarmouth Route 28 motels sold at auction - Wicked Local

Yarmouth Route 28 motels sold at auction Wicked Local The twice-postponed auctions drew a mixed crowd of lawyers, real estate brokers, neighbors and a town planning board member. The motels have been the focus of a civil lawsuit for more than a year. The town sued the motels' former owner for violating ... and more »

JP King to Serve on Panels at Upcoming Conferences for Financial Solutions ... - MarketWatch (press release)

JP King to Serve on Panels at Upcoming Conferences for Financial Solutions ... MarketWatch (press release) Being the nation's oldest real estate auction marketing firm, JP King is frequently requested for speaking engagements and has accepted several of those opportunities in the coming weeks, the first of which begins today. "When I first came into the ... and more »

Concierge Auctions, the Nation's Premier Luxury Real Estate Auction Firm ... - MarketWatch (press release)

Concierge Auctions, the Nation's Premier Luxury Real Estate Auction Firm ... MarketWatch (press release) 24, 2012 /PRNewswire via COMTEX/ -- Concierge Auctions, the nation's preeminent luxury real estate auction firm, auctioned high-end properties throughout 15 states in 2011. The year proved successful for the NYC-based company, as the firm produced a ... and more »

Looking For Royalty Free Photos for your Website, Business or Advertising?

ListToSell Domain Is For Sale - $8,500 For Enquiries eMail Us

© www.BigDayOut.biz 2011